Month: December 2011

This is why I love Honda…

Ad's

Over the past few years Honda’s ads have been some of the best out there; either online, through print or through TV commercials. So here is a quick post on all the lovely stuff Honda have been producing and why I love them so much!

1. 

I could watch this over and over again with the sound turned up to max volume!! It’s set in Barcelona (the city I adore!!) and it reminds me of summer, heat and excitement! I first saw this ad in the cinema and it was amazing; especially with the bass at the end of the ad! The type is simple and the way that they have used sound, colour and speed to structure the ad and to explain the cars’ 3 modes is very well done. By far my favourite!

2.

Another successful ad with lots of layers! The music goes very well with the whole structure and feel of the ad. Compared to the CR-Z ad this ad shows what the company experiments in and what it manufactures; hence the phrase ‘Everything we do goes into everything we do’ meaning you can learn one thing and take it into something else. Well constructed ad again by Wieden + Kennedy in London!

3. 

Starting to see a pattern now; they always target the viewers emotions and the emotions of what it would feel like to drive a Honda vehicle. Then again most successful ads target the emotion now (e.g. John Lewis’ Christmas ad: http://www.youtube.com/watch?v=pSLOnR1s74o ). Nothing wrong with it at all though! Emotions are good! Anyway this ad picks up every little detail and makes it something exciting and amazing! A very clever ad that gives you those all important goose bumps!

4.

Here’s 3 recent print ads from Honda; Honda Fish, Honda Spoons and Honda Corn. They are simple and subtle but I think they really do work. The simple stage by stage layout with the text overprinted onto each image works well. The info text at the end is also different only slightly because of its angle but’s it’s intriguing enough to grab the readers attention along with the content. Another great set of ads from Honda; plus I wanted to put them online as I couldn’t find any examples online… These were taken from October, November and December’s issue’s of Car magazine. (Honda Lightbulb ad is here too: http://www.bestadsontv.com/files/print/2011/May/36446_honda1_0.jpg)

5. 

A brilliantly cheerful ad! Not much to say on this apart from it being a very upbeat positive advert about hating something and deciding to change it! A lesson we should all remember throughout life!

6. 

I’m sure we all wonder whether this actually happened in one take or not; but if it did then wow! A very captivating ad, that is very experimental and clever! Just brilliant! Even when it gets to the point that you think, for example, the tyre isn’t going to go far enough it does. (A similar ad just recently is the FedEx Dominoes ad: http://www.youtube.com/watch?feature=player_embedded&v=Tlv02a0-xQk worth a quick look if you have time!)

7. 

Along side the print ads this is the most recent ad by Honda; The Experiment Challenge. Had a go and it’s similar to The Cog ad but you can do it yourself simply by moving the windows around. Again it’s an experimental piece that gets you talking and sharing it around twitter! Try it here: http://www.experimentgame.com/ but just make sure you have enough RAM on your computer or it might slow down… There’s a post on the Creative Review Blog here too: http://www.creativereview.co.uk/cr-blog/2011/november/the-honda-experiment

So, all in all Honda experiment, they challenge, they play with your emotions (in a positive way!) and they create some bloody good advertising material! Wieden + Kennedy London is the agency mainly responsible for these creative ads so well done to them (if there are others then please correct me…) If there are other ad’s I have missed off then I shall add them! Thanks for reading if you managed to get this far 🙂